Founded in March 2003 by some of the Europe’s leading content brands, OPA Europe is the only pan European Publishers Association focused entirely on digital content strategies, digital business and lobbying. OPA Europe is affiliated with the U.S.-based Digital Content Next (www.online-publishers.org).
The Online Publishers Association Europe represents the interests of first-rate online publishers such as The New York Times Global, Le Monde, Der Spiegel, El Pais, Corriere della Sera, Le Figaro, El Mundo and Grupo Espresso among others, before the advertising community, the press, all European institutions and the public at large.
OPA Europe provides the best forum for the real exchange of best-practices on media innovation and digital transformation. Through credible research and ongoing communications, OPA Europe seeks to establish and promote the Internet as an effective advertising medium for marketers and a sustainable media business for publishers, thereby ensuring the continued availability of quality content to serve the public good. Members of OPA Europe ascribe to the highest standards in Internet publishing with respect to editorial quality and integrity, credibility and accountability.
The mission of the Online Publishers Association in both the U.S. and Europe is to advance the policies of high-quality online publishers before the advertising community, the press, the government and the public. OPA will serve to help its members fairly compete in the marketplace for advertising services and will act as a voice so that online users clearly understand the benefits that quality publishers provide to the public discourse.
On October 19-20, the members of OPA Europe met at The Telegraph in London to discuss Mobile Pubishing. Presentations covered mobile web vs apps, content and design, advertising sales, marketing/distribution, and smartphones vs tablets in the context of mobile publishing.
Our sponsor, Teads, presen...
OPA Europe's upcoming Best Practices meeting will take place on October 19-20 in London. Its central topic is "Mobile Publishing".
Participating companies include Vocento, Le Parisien, The New York Times, La Repubblica, Le Monde, Henneo, Prisa, NHST Media Group, Le Figaro, Unidad Editorial, Le Temp...
On June 22-23, the members of OPA Europe met in Oslo to discuss Innovations in Advertising. Presentations covered programmatic trading, content marketing, native advertising, monetisation in mobile and video, and examined ad product development, pricing and yield optimisation, targeting and measurem...