- 26 September 2014
At its best practices meeting in Paris this October, OPA Europe members will focus on 'Online Video', and the opportunities/challenges that online video presents to digital publishers.
Presentations, discussions and debates over the two days of meetings will examine content development, issues of infrastructure and distribution, promotion and marketing beyond owned sites, as well as human resources, and structuring and skills development questions.
It will also place great emphasis on revenue generation in the advertising marketplace through different offerings, pricing approaches and effectiveness metrics.
Attending companies include Le Figaro, Le Monde, The New York Times Global, La Repubblica, El Mundo, El Pais, Vocento, La Vanguardia and Lambrakis Press.