Members Meet in Milan for Benchmarking
- 19 March 2014
On March 13-14, OPA Europe met at the member company headquarters of Corriere della Sera and Il Sole 24 Ore to discuss the 15-24 age demographic, i.e. the emerging generation of users that premium publishers aim to convert to loyal customers of their content and services.
Following a warm welcome from Alceo Rapagna, Chief Digital Officer at RCS MediaGroup, members shared strategies and experiences in a format that was structured, yet allowed time for discussion and exchange with the people who implemented the measures.
Guests included Upcoming and MyRadio from the Telegraaf MediaGroep, and Melty.
Our sponsor nugg.ad, specializing in predictive behavioral targeting, also added a dimension to the theme of interesting data and innovation.