- 01 July 2014
On June 26-27, the members of OPA Europe met at the offices of the Telegraaf Media Groep in Amsterdam, to report on company activity in the area of Big Data.
OPA Europe wishes to thank all TMG participants, and in particular, Frank Volmer, Director of National News at De Telegraaf, for the outstanding welcome and organization of the two days of meetings.
After an introduction Thursday morning from Koenraad Bruins, Chief Information Officer at TMG, the members and guests proceded to report on the availability, processing, analysis and revenue potential of an exponentially growing amount of information available to publishers, from a multiplicity of sources and in a multiplicity of formats.
Guests included Bild and Blendle, in addition to TMG participants Upcoming, MyRadio, and Publisher Market.
Our sponsor, Cxense, presented how Big Data can be capitalized to help publishers understand their audience and optimize online user experiences.