zurich meeting3On June 21-22, the members of OPA Europe met at Ringier Axel Springer in Zurich to discuss Reader Revenue Strategies. Presentations examed major initiatives that premium publishers are undertaking in terms of subscriptions and/or membership schemes.

Our sponsor, Marfeel, presented their solutions for optimizing engagement and monetization potential for publishers on mobile devices.

Attending companies included: Ringier Axel Springer, Le Figaro, Tamedia, The Telegraph, Unidad Editorial, Le Monde, Aller Media, The Guardian, GEDI Gruppo Editoriale, NHST, Prisa, Henneo, Cofina Media, Grupo Godo, Il Sole 24 Ore, and RCS MediaGroup.

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