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OPA Europe members will be meeting in Copenhagen on June 22-23 to discuss "Digital Video & Audio/Voice Strategies".
Discussions will examine content production, consumption and distribution, resources deployed (HR and technology), marketing, advertising monetisation strategies, as well as personalization/AI inputs.
Read more: Upcoming Meeting - Digital Video & Audio/Voice Strategies
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On March 23-24, the members of OPA Europe met in Barcelona at the offices of La Vanguardia to discuss Audience Development Strategies. Presentations covered new content strategies for (new) audience acquisition, in terms of thematics (type of content), formats (text, audio, video, infographics, etc.) and distribution channels (web, newsletter, app, etc.).
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OPA Europe members will be meeting in Barcelona on March 23-24 to discuss "Audience Development", that is the strategies, tactics, resources and tools that premium news brands across Europe are deploying to grow their user base, foster loyalty and engagement and convert readers into long term subscribers.
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On October 20-21, the members of OPA Europe met in London at the offices of The Telegraph to discuss Subscription Strategies. Presentations covered the strategies and tactics that premium publishers are deploying to develop their subscription operations and revenues. Issues examined include the product or service, pricing and marketing as well as matters of resources, distribution and advertising proposition.
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OPA Europe members will be meeting in London on October 20-21 to discuss "Subscriptions and Paid Content", and will examine multiple facets of premium publishers' subscription strategies, notably conversion & retention approaches (centered on new product development, pricing and audience segmentation / targeting), the restructuring of processes and teams as well as resources deployed, both in terms of talent and technological tools.
Read more: Upcoming Meeting - Subscriptions and Paid Content
