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OPA Europe members will be meeting in Brussels on October 17-18 to discuss "Audience Development and Platform Strategies".
This central theme will examine - through member presentations and debates - content strategies for audience acquisition in terms of thematics, formats, channel, and ‘on site’ marketing techniques. Discussion will also cover content distribution strategy and tactics in relation to search engines, social media platforms, AI platforms, app stores, and newer/‘niche’ channels.
Read more: Upcoming Meeting - Audience Development & Platform Strategies
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On June 13-14, the members of OPA Europe met in Stockholm at the offices of Bonnier News to discuss AI in Digital Publishing.
Presentations covered the frameworks, strategies and tactics that premium publishers are deploying in the fast growing field of Artificial Intelligence, including the most recent area of generative AI. Attendees examined plans and current practices in Production, Distribution and Monetization while also addressing issues of Resources, be it Tech or Talent.
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On March 14-15, the members of OPA Europe met in Paris at the offices of Le Monde to discuss Subscription Strategies.
Presentations covered the strategies, tactics and, just as importantly, tools that premium news brands across Europe are deploying to grow their subscriber base, foster loyalty and engagement, ensure retention and minimize churn.
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On October 19-20, the members of OPA Europe met in Hamburg at the offices of Der Spiegel to discuss Innovations in Advertising.
Presentations covered marketplace strategies, policy elements (pricing, quality/data controls and yield optimization), publisher alliances, data management and tech infrastructure, structure/profiles of sales and operations teams, and KPIs deployed to appraise results.
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On June 22-23, the members of OPA Europe met in Copenhagen at the offices of JP Politiken to discuss Digital Video & Audio/Voice Strategies.
Presentations covered the strategies and tactics premium publishers are implementing to address the challenges and opportunities in the digital video and audio/voice marketplaces.
