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OPA Europe members will be meeting in Stockholm on June 13-14 to discuss "AI in Digital Publishing".
This central theme will be covered in three different sessions that will examine - through member presentations and debates - the application of AI in (i) content production and editorial innovation, (ii) content/product distribution and marketing, and (iii) monetization approaches, in both subscription development and advertising sales.
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On March 14-15, the members of OPA Europe met in Paris at the offices of Le Monde to discuss Subscription Strategies.
Presentations covered the strategies, tactics and, just as importantly, tools that premium news brands across Europe are deploying to grow their subscriber base, foster loyalty and engagement, ensure retention and minimize churn.
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OPA Europe members will be meeting in Paris on March 14-15 to discuss "Subscription Strategies for Digital Publishers".
This meeting will cover the strategies, tactics and, just as importantly, tools that premium news brands across Europe are deploying to grow their subscriber base, foster loyalty and engagement, ensure retention and minimize churn.
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On October 19-20, the members of OPA Europe met in Hamburg at the offices of Der Spiegel to discuss Innovations in Advertising.
Presentations covered marketplace strategies, policy elements (pricing, quality/data controls and yield optimization), publisher alliances, data management and tech infrastructure, structure/profiles of sales and operations teams, and KPIs deployed to appraise results.
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OPA Europe members will be meeting in Hamburg on October 19-20 to discuss "Innovations in Advertising".
This meeting will cover trends and new practices in Programmatic trading (especially in the post-3P cookie context), content marketing and native advertising, as well as e-commerce initiatives and other services (e.g., events) that publishers are offering to agencies and brands.
