On March 21-22, the members of OPA Europe met at Der Spiegel in Hamburg to discuss Innovations in Advertising. Presentations examined programmatic trading strategies, content marketing / native advertising services, viewability, ad fraud, brand safety, ad blocking, policies for mobile and video, as well as B2B revenue streams that are resulting through content development.
Our sponsor, Outbrain, presented their discovery platform that helps connect publishers to their target audience through personalized recommendations.
Attending companies included: Frankfurter Allgemeine Zeitung, The New York Times, Le Monde, La Repubblica, El Pais, The Telegraph, JP / Politikens, IQ Digital Media, Le Figaro, Spiegel Media, Ringier Axel Springer, Henneo, Gruppo 24 Ore, Cofina Media, Tamedia, Vocento, Grupo Godo, Süddeutsche Zeitung, GEDI Gruppo Editoriale, and Digital Content Next.
OPA Europe's upcoming Best Practices meeting will take place on March 21-22 in Hamburg, Germany. Its central topic is "Innovations in Advertising". Discussions will focus on two key pillars: (a) Programmatic and (b) Branded Content services to clients. There will be an extra focus on the Mobile and Video dimension, as well as new ways brands are monetising content.
Participating companies include Le Monde, The New York Times, Der Spiegel, The Telegraph, Le Figaro, Grupo Godo, Ringier Axel Springer, JP/Politiken, GEDI Gruppo Editoriale, Prisa, Handelsblatt Group, Tamedia, Unidad Editorial, Vocento, Frankfurter Allgemeine Zeitung, Les Echos, Henneo, Suddeutsche Zeitung, Gruppo 24 Ore, Cofina Media, and Digital Content Next.