Meeting News
OPA Europe to Discuss Apps Publishing
OPA Europe's upcoming Best Practices meeting will take place on February 27-28 in Madrid, Spain. The central theme of the meeting is "Apps Publishing", and will examine publisher strategies in the app ecosystem (mobile, tablet, smartTV, etc.), particularly around the topics of design & development, content approaches, performance metrics, pricing & distribution practices, as well as advertising monetization.
Rome Meeting Recap - Platforms and Distribution Strategies
On October 17-18, the members of OPA Europe met at GEDI - La Repubblica in Rome to discuss Platforms and Distribution Strategies. Presentations examined the topics of operational frameworks, data management strategies, monetization policies and resources deployed.
