OPA Europe's upcoming Best Practices meeting will take place on June 20-21 in Copenhagen, Denmark. Its central topic is "Data Strategies for Digital Publishers", and will examine in depth the deployment of (1st, 2nd or 3rd party) data in content production and distribution, marketing activities (from segmentation and offer development to dynamic creative, messaging, performance measurement and retargeting) and advertising sales, including audience profiles/clusters, targeting solutions, effectiveness metrics as well as terms and conditions for buyers (e.g. code of conduct).
The meeting will focus on infrastructure, processes and tools in place across all operations and the way these are interconnected in terms of data collection, storage, analysis, management and deployment while also discussing HR policy and investment in terms of recruitment (including profiles & team structures), retraining and retention.
Participating companies include JP/Politikens, Le Monde, Aller Media, Der Spiegel, Vocento, Le Figaro, The Telegraph, GEDI Gruppo Editoriale, Prisa, Tamedia, Henneo, and Cofina Media.