subscriptions 2020This OPA Europe virtual meeting on October 15-16 will examine multiple facets of premium publishers' subscription strategies, notably conversion & retention approaches (centered on new product development, pricing and audience segmentation / targeting), the restructuring of processes and teams as well as resources deployed, both in terms of talent and technological tools.

The meeting will also examine on/off-site marketing tactics, and address potential ad sales opportunities that may arise from subscriber / 1st party data.






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