data recap smallOn June 17-18, the members of OPA Europe met virtually to discuss Data Strategies for Digital Publishers. Presentations focused on the deployment of (1st, 2nd or 3rd party) data in content production and distribution, marketing activities (from segmentation and offer development to dynamic creative, messaging, performance measurement and retargeting) and advertising sales, including audience profiles/clusters, targeting solutions, effectiveness metrics as well as terms and conditions for buyers (e.g., code of conduct).

Attending companies: The New York Times, El Pais, JP/Politikens, Le Monde, NHST Media Group, Le Temps, The Telegraph, Le Figaro, Der Spiegel, Henneo, Gruppo 24 Ore, Tamedia, La Repubblica, Vocento, Le Parisien, Unidad Editorial and Corriere della Sera.

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