barcelona conference room 5On March 23-24, the members of OPA Europe met in Barcelona at the offices of La Vanguardia to discuss Audience Development Strategies. Presentations covered new content strategies for (new) audience acquisition, in terms of thematics (type of content), formats (text, audio, video, infographics, etc.) and distribution channels (web, newsletter, app, etc.).

Attending companies: Bonnier News, Business Post, Der Spiegel, Prisa, Le Soir, Frankfurter Allgemeine Zeitung, Grupo Godó, Le Monde, DPG Media Group, The Telegraph, Cofina Media, Le Figaro, Henneo, Gruppo 24 Ore, Tamedia, Vocento, and Les Echos/Le Parisien.

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