OPA Europe members will be meeting in London on March 19-20 to discuss “Subscription Strategies for Digital Publishers.”
Through member presentations and debate this meeting will explore subscription strategies for digital publishers, focusing on how publishers are evolving their product and pricing models, improving conversion and retention through onsite marketing, personalization, and customer service, and deploying the tools, teams, and KPIs needed to drive growth. It will also examine how subscription audiences influence advertising approaches and how distribution strategies across major platforms are shifting. Members will also discuss publishers’ key subscription challenges for 2026 and the policies being put in place to address them.
Attending companies include:
The Times, FAZ, Le Monde, Bonnier News, Hearst, Le Temps, Henneo, Der Spiegel, Le Figaro, The Telegraph, and Grupo 24 Ore.