opa upisaOn October 6 - 7, the members of OPA Europe were hosted by the University of Pisa to discuss ‘Big Data in Digital Publishing.

Presentations covered applications of Big data strategies in journalism and content creation/personalization/recommendation, marketing, particularly focusing on distribution and user acquisition/retention, and advertising sales and new revenue generation. Our sponsor, Ligatus presented their integrated native placement solution for publishers.

In addition, Professors Paolo Ferragina and Dino Pedreschi of the University of Pisa shared their research on indexing, searching and mining Big Data with the members.

Attending companies included Le Figaro, Le Monde, La Repubblica, Dagens Naeringsliv, El Pais, Le Temps, La Vanguardia, Grupo Heraldo, and Lambrakis Press.

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