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On March 4-5, the members of OPA Europe met virtually to discuss Loyalty, Retention and Churn. Presentations focused on the strategies and tactics that premium publishers are deploying to manage loyalty, retention and churn in their subscription operations. Issues examined include content innovation and channels used, marketing tactics, as well as matters of metrics and resources, in both talent and tech.
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On October 15-16, the members of OPA Europe met virtually to discuss Subscription Strategies for Digital Publishers. Presentations focused on the strategies and tactics premium publishers have implemented during the Covid-19 pandemic crisis. Issues examined include company re-organization, content and services development, managing advertising sales, as well as innovations in marketing, in order to acquire or retain readers.
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On June 18-19, the members of OPA Europe met virtually to discuss Publishing in a Crisis - Covid and Beyond. Presentations examined crucial issues such as strategic approach and rationale, content and services offered while focusing also on marketing/distribution, performance metrics and monetization, as well as technology and human resources.
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On February 27-28, the members of OPA Europe met at Prisa - El País in Madrid to discuss Apps Publishing Strategies. Presentations examined crucial issues such as strategic approach and rationale, content and services offered while focusing also on marketing/distribution, performance metrics and monetization, as well as technology and human resources.
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OPA Europe's upcoming Best Practices meeting will take place on February 27-28 in Madrid, Spain. The central theme of the meeting is "Apps Publishing", and will examine publisher strategies in the app ecosystem (mobile, tablet, smartTV, etc.), particularly around the topics of design & development, content approaches, performance metrics, pricing & distribution practices, as well as advertising monetization.
