rome confOn October 17-18, the members of OPA Europe met at GEDI - La Repubblica in Rome to discuss Platforms and Distribution Strategies. Presentations examined the topics of operational frameworks, data management strategies, monetization policies and resources deployed.

rome 2019OPA Europe's upcoming Best Practices meeting will take place on October 17-18 in Rome, Italy. The central theme of the meeting is "Platforms and Distribution Strategies" and will examine a range of issues regarding relationships with Global players such as content promotion and dissemination, marketing and data, as well as monetization both in ad sales and in subscription. 

copenhagenOn June 20-21, the members of OPA Europe met at JP/Politikens Hus in Copenhagen to discuss Data Strategies for Digital Publishers. Presentations examined the topics of infrastructure and tools, as well as management of human resources, while focusing on applications of Data in journalism, marketing and advertising sales.

Our sponsor, 1PlusX, presented their solution for helping publishers manage customer and user data for online marketing success.

copenhagen data strategiesOPA Europe's upcoming Best Practices meeting will take place on June 20-21 in Copenhagen, Denmark. Its central topic is "Data Strategies for Digital Publishers", and will examine in depth the deployment of (1st, 2nd or 3rd party) data in content production and distribution, marketing activities (from segmentation and offer development to dynamic creative, messaging, performance measurement and retargeting) and advertising sales, including audience profiles/clusters, targeting solutions, effectiveness metrics as well as terms and conditions for buyers (e.g. code of conduct).

hamburg conference room der spiegelOn March 21-22, the members of OPA Europe met at Der Spiegel in Hamburg to discuss Innovations in Advertising. Presentations examined programmatic trading strategies, content marketing / native advertising services, viewability, ad fraud, brand safety, ad blocking, policies for mobile and video, as well as B2B revenue streams that are resulting through content development.

Our sponsor, Outbrain, presented their discovery platform that helps connect publishers to their target audience through personalized recommendations.

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