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On October 20-21, the members of OPA Europe met in London at the offices of The Telegraph to discuss Subscription Strategies. Presentations covered the strategies and tactics that premium publishers are deploying to develop their subscription operations and revenues. Issues examined include the product or service, pricing and marketing as well as matters of resources, distribution and advertising proposition.
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On June 23-24, the members of OPA Europe met in Oslo at the offices of NHST to discuss Platforms and Distribution Strategies. Presentations covered major trends and addressed best practices across a wide range of topics such as search, social, audio, ecommerce, TV and data, amongst others.
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On March 10-11, the members of OPA Europe met in Geneva at the offices of Le Temps to discuss Editorial Innovation. Presentations covered major trends and addressed best practices across a wide range of current and emerging areas such as research, advice-oriented content, new content verticals, personalization, audio offerings and live coverage.
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On October 21-22, the members of OPA Europe met in Paris to discuss Innovations in Advertising Sales. Presentations covered major trends and addressed best practices across a wide range of current and emerging areas such as data strategies, programmatic trading, native advertising, the development of a 360 offering as well as initiatives in high growth areas such as social and e-commerce.
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On June 17-18, the members of OPA Europe met virtually to discuss Data Strategies for Digital Publishers. Presentations focused on the deployment of (1st, 2nd or 3rd party) data in content production and distribution, marketing activities (from segmentation and offer development to dynamic creative, messaging, performance measurement and retargeting) and advertising sales, including audience profiles/clusters, targeting solutions, effectiveness metrics as well as terms and conditions for buyers (e.g., code of conduct).
