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OPA Europe's upcoming Best Practices meeting will take place on March 2-3 in Paris, and will focus on “New Revenues“ for premium publishers.
As recent experience among premium content providers shows, sources of new revenue include e-commerce, events, membership schemes (that include significant extra benefits than a content subscription), consulting/agency services, custom publishing, data sales and listings/classifieds.
These activities can be the result of organic growth, joint ventures or acquisitions nonetheless they constitute a distinct new revenue source for publishers within the context of business diversification.
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On October 6 - 7, the members of OPA Europe were hosted by the University of Pisa to discuss ‘Big Data in Digital Publishing.
Presentations covered applications of Big data strategies in journalism and content creation/personalization/recommendation, marketing, particularly focusing on distribution and user acquisition/retention, and advertising sales and new revenue generation. Our sponsor, Ligatus presented their integrated native placement solution for publishers.
In addition, Professors Paolo Ferragina and Dino Pedreschi of the University of Pisa shared their research on indexing, searching and mining Big Data with the members.
Attending companies included Le Figaro, Le Monde, La Repubblica, Dagens Naeringsliv, El Pais, Le Temps, La Vanguardia, Grupo Heraldo, and Lambrakis Press.
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OPA Europe's upcoming Best Practices meeting will take place on October 6-7 in Pisa, Italy, and will focus on “Big Data in Digital Publishing“ for premium publishers.
Members will present and debate applications of Big data strategies in journalism and content creation/personalization/recommendation, marketing, particularly focusing on distribution and user acquisition/retention, and advertising sales and new revenue generation.
Attending companies include Gruppo Espresso, Le Monde, El Pais, Le Figaro, Le Temps, Dagens Naeringsliv, and Lambrakis Press.
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On June 23 - 24, the members of OPA Europe were hosted by Vocento and Igoenia/Grupo Heraldo in Madrid, to discuss ‘Digital Video Strategies’. Presentations covered issues of content development (both original and co-produced or purchased rights), performance benchmarks and metrics, as well as distribution approaches across both owned properties and third parties, notably social media platforms. Members also examined matters of human resources and skills/operating structure, as well as technology infrastructure and tools. In addition, they will discuss and debate monetization strategies, in terms of both standard vehicles/formats (pre-rolls, in stream, etc.) and native content.
Our sponsor, StickyADS.tv presented their programmatic solution to help premium publishers sell their top priority inventory.
Attending companies included Le Figaro, Le Monde, The New York Times, Spiegel Online, La Repubblica, El Mundo, Vice, Dagens Naeringsliv, El Pais, Russmedia, La Vanguardia, Corriere della Sera, Iogenia, Vocento and Lambrakis Press.
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OPA Europe's upcoming Best Practices meeting will take place on June 23-24 in Madrid, and will focus on "Digital Video Strategies" for premium publishers.
It will cover issues of content development (both original and co-produced or purchased rights), performance benchmarks and metrics, as well as distribution approaches across both owned properties and third parties, notably social media platforms. Members will also examine matters of human resources and skills/operating structure, as well as technology infrastructure and tools. In addition, they will discuss and debate monetization strategies, in terms of both standard vehicles/formats (pre-rolls, in stream, etc.) and native content.
Attending companies include Le Monde, Iogenia, Vocento, The New York Times, El Mundo, El Pais, and Spiegel Online.
